Cognitive Bias

Cognitive bias is a key aspect of a person's mental state that may shape a response to stimulus in ways that are biased due to past lived experience or expectations of future experiences. These are influenced by the cultural experiences a person has had during their life time.

Understanding a person's cognitive bias may enable them to be influenced by those people advertising products or services or creating situations where people make choices based upon the biases rather than a better understanding of the choices.

List of Cognitive Biases

In the area of AI, algorithms develop profiles that can be used to target content based upon the cognitive biases. The key cognitive biases used in this area are:

• Social Conformity Bias

• Confirmation Bias

• Overconfidence Bias

• (Module 2 CHT).

• Link to Center for Humane Technology (CHT) Website

Algorithms can direct content or create situations that trigger these biases.

Physical effects of cognitive bias: Dopamine Rush when aligned to bias.